Process
How we work
From the first email to the final files, and how we handle AI along the way.
How we make it
AI makes the images. People make the calls.
Every video starts with an idea a person wrote. We use AI video tools to create and try out images. Direction, shot choice, editing, colour and sound stay with people.
Script and boards
We write the idea and sketch the shots before we generate anything.
Generation
We create shots with the AI video tools that suit the project.
Direction and selection
We keep the shots that serve the story and throw out the rest.
Edit, colour and sound
We finish every video by hand, shot by shot.
Process
Working with us
Brief
You email us a brief. We write back to agree on the goal, the audience and the tone.
First cut
We write, generate, direct and edit a complete first version.
Changes
You send notes and we make changes, within the rounds in your plan.
Delivery
You get the final files in the formats we agreed on, with a list of the tools we used.
Rights and AI
Rights and AI
AI raises fair questions. Here are our answers.
People approve every shot
A person writes, chooses and signs off on every shot we deliver.
We name our tools
We keep track of the tools used on each project and give you the list.
No faces or voices without consent
We never use a real person's face or voice without their written consent.
Rights in writing
Your usage rights are written into your agreement, project by project.
We check the terms
AI tools change their terms of use often. We check them before every project.