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Concept image: warm light and curling steam on a black background

All work

Spec project

First Pour

30-second ad · 16:9 and 9:16 · 2026

The brief

A 30-second ad that turns the first coffee of the day into a small ritual. The brand is a made-up neighbourhood roaster.

The idea

One slow camera move through steam and early-morning light. A calm voice-over, warm tones and no hard sell.

Video coming

We haven’t produced this one yet. When we do, it will play here.

Where it stands

This is a spec project. It hasn't been produced or aired, so there are no results to share. The finished ad will go here.

Client
None. This is a spec project.
Year
2026
Format
30-second ad · 16:9 and 9:16
Brand
Coffee roaster (fictional)
Made with
AI-generated images, edited and finished by people
Who does what
Script: people · Images: AI tools · Edit, colour and sound: people

Mood images. We generated these images for this site to show the mood. They are not frames from a finished film.

Credits. Idea, direction and production: Thunder Reel Productions. Spec project, no client.

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